Web Analytics

The Problem

Broken tracking, misconfigured tags, and missing data leave marketing teams making decisions based on gut feeling rather than real user behaviour. Most analytics setups are partially broken and nobody knows it — until a campaign report shows numbers that don't add up, or a product decision gets made on data that was never capturing the right events.

Our Solution

We implement, audit, and optimize your analytics stack end to end — from tag management and event tracking to custom dashboards and executive reporting. The result is a single source of trustworthy data that your whole organization can act on.

What's Included

• Analytics platform implementation and full QA

• Tag Management setup and governance (GTM, Adobe Launch, Tealium)

• Custom dimension and event tracking design

• Funnel and conversion tracking configuration

• Cross-platform data unification

• Consent management and privacy compliance integration

• Executive dashboards and automated reporting

• Analytics audits for existing broken or incomplete setups

Our Approach

Step 1 — Analytics Audit We review your current setup to identify broken tags, missing events, duplicate tracking, and data gaps before building anything new.

Step 2 — Measurement Plan We work with your team to define what matters — KPIs, conversion events, funnel steps, and audience segments — and document a measurement plan that aligns analytics to business goals.

Step 3 — Implementation We configure your tag management system, deploy all tracking code, and build out custom dimensions, events, and goals according to the measurement plan.

Step 4 — QA & Validation Every data point gets tested across browsers, devices, and user flows before we sign off. We validate using real sessions, not just preview mode.

Step 5 — Dashboards & Handoff We build reporting dashboards and train your team on how to read and act on the data, so the value of the implementation compounds over time.

Why Clean Analytics Data Is a Business Asset

When your analytics data is accurate, every downstream decision improves. Campaign budget allocation, landing page prioritization, A/B test results, attribution models, and executive reporting all depend on data being collected correctly at the source.

A single misconfigured tag or missing event can corrupt months of reporting. Our job is to make sure that never happens — and to fix it fast when it does.

Who This Is For

• Marketing teams whose reports produce numbers they don't fully trust

• Organizations migrating from Universal Analytics to GA4 who haven't validated the new setup

• Companies running Adobe Analytics who have gaps in event coverage or custom dimensions

• Businesses launching a new website who want tracking right from day one

Platforms We Work With

Google Analytics 4, Adobe Analytics, Oracle Infinity, Google Tag Manager, Adobe Launch, Tealium

FAQs — Web Analytics

How do we know if our analytics setup is broken?

Common signs include traffic discrepancies between platforms, conversion rates that don't match CRM data, sessions that drop off before reaching key pages, and reports that show zero events for actions you know users are taking. If any of these sound familiar, an audit is a good starting point.

We already have GA4. Can you just audit what's there?

Yes. A standalone analytics audit is one of our most common engagements. We review your current property configuration, event taxonomy, conversion setup, and tag management implementation, then deliver a prioritized list of issues to fix.

Do you handle consent management and cookie compliance?

Yes. We integrate consent management platforms (CMPs) with your tag management system to ensure tracking only fires for users who have given consent — important for GDPR, PIPEDA, and other regional privacy regulations.

What's the difference between GA4 and Adobe Analytics?

GA4 is Google's free analytics platform, well-suited for most web and app tracking needs. Adobe Analytics is an enterprise platform with more advanced segmentation, pathing, and data processing capabilities — typically used by larger organizations with complex reporting requirements. We implement and support both.

Can you build dashboards that pull from multiple data sources?

Yes. We build unified dashboards using tools like Looker Studio, Domo, and Incorta that pull from your analytics platforms, CRM, and ad platforms — giving leadership a single view of performance.