SEO / GEO

The Problem

With AI-generated search results reshaping how buyers discover brands, old-school SEO tactics are rapidly becoming obsolete. Google's AI Overviews, ChatGPT search, and Perplexity are now answering questions directly — often without sending traffic to the sites they draw from. Most businesses don't even know they're falling behind until rankings and organic traffic have already dropped.

Our Solution

We build and execute organic search strategies that work across both traditional search engines and AI-powered discovery platforms. That means technical SEO, semantic content, and structured data — plus Generative Engine Optimization (GEO) techniques that make your brand the source AI systems cite and recommend.

What's Included

• Technical SEO audit and full remediation

• Generative Engine Optimization (GEO) strategy and implementation

• Semantic content strategy and topic cluster development

• Structured data and schema markup (FAQPage, Organization, Service, HowTo)

• AI-readiness and entity optimization

• Internal linking architecture

• Core Web Vitals and page experience optimization

• Monthly ranking and visibility reports

• Ongoing strategy reviews and content planning

What Is Generative Engine Optimization (GEO)?

GEO is the practice of optimizing your content and site structure so that AI-powered platforms — including Google's AI Overviews, ChatGPT, Perplexity, and Copilot — surface your brand as an authoritative source when users ask relevant questions.

Traditional SEO gets you ranked on page one. GEO gets you cited in the answer itself.

This requires a different approach: clear entity definitions, structured data, authoritative content with cited sources, direct answers to common questions, and a strong brand presence across the web. These are signals AI systems use to decide whose content to reference — and whose to ignore.

Our Approach

Step 1 — Technical Audit We assess crawlability, indexation, site speed, Core Web Vitals, schema markup, and internal linking to identify everything holding your organic performance back.

Step 2 — Keyword & Entity Research We map the search landscape for your category — including the questions, comparisons, and problem-based queries your buyers are entering into both search engines and AI platforms.

Step 3 — Content Strategy We build a topic cluster strategy that positions your site as a comprehensive authority in your space, targeting high-intent keywords and structuring content for AI citations.

Step 4 — On-Page & Technical Execution We implement schema markup, optimize existing pages, fix technical issues, and publish or brief new content according to the strategy.

Step 5 — Monitoring & Iteration We track traditional rankings, organic traffic, and AI citation frequency — adjusting the strategy based on what's moving and what isn't.

Why GEO Is Now Essential

AI search is not a future trend — it's already changing how your buyers find solutions. Studies show that AI-generated answers appear for a growing share of informational and commercial queries. Brands that optimize for AI citation now will hold a significant advantage over those that wait.

Tresologi already practices GEO on its own site. We build it into every client engagement.

Who This Is For

• Businesses that depend on organic search for leads and new customer acquisition

• Companies whose traffic or rankings have declined without a clear technical explanation

• Organizations launching new websites who want to build organic visibility from day one

• Brands that want to be visible in AI-generated answers, not just traditional search results

FAQs — SEO & GEO

What is GEO and how is it different from SEO?

SEO optimizes your site for traditional search engines like Google. GEO optimizes your content and entity signals so that AI-powered platforms — like Google's AI Overviews, Perplexity, and ChatGPT — cite your brand in their generated answers. The two overlap significantly but require different content and structured data strategies.

How long does SEO take to show results?

Technical fixes can show results within weeks. Content and authority-building typically takes 3 to 6 months to show meaningful ranking improvements, depending on the competitiveness of your target keywords and your site's current authority.

Do you write content, or just advise on it?

We provide content strategy, keyword targeting, and detailed content briefs. We can also write content directly or work alongside your existing content team — depending on your preference and internal capacity.

How do you measure GEO performance?

We track AI citation frequency using monitoring tools, brand mention velocity, featured snippet capture, and traffic from AI referral sources. We include these alongside traditional ranking and organic traffic metrics in monthly reports.

Is GEO relevant for B2B businesses?

Yes. B2B buyers increasingly use AI tools for research before engaging vendors. Being cited as an authoritative source in responses to questions like "best [category] software for [use case]" has direct pipeline impact.